By Jennis Watson, Trail Conference Membership and Development Manager
On Sept. 27, Paragon Sports and Marmot hosted the 2nd annual Race the City Your Own Way (YOW). YOW combined a traditional scavenger hunt with a social media blitz by challenging participants to test their knowledge of Manhattan and post selfies in front of 10 landmarks while donning an exclusive Marmot tech-tee. The race day hashtag was #YOW. Landmarks were located between 110th Street and Lower Manhattan, and the winners were those contestants who returned fastest to Paragon Sports at 867 Broadway after tagging all the scavenger hunt locations.
According to Olivia Cheng, Paragon Sports’ events and social media manager, the company wanted to create an event that was unique in its inclusion of different sports cultures. Participants in YOW ranged from hikers to bikers to skateboarders and more. The purpose of the race was to show New Yorkers that they are part of nature, not separated from it. Participants trekked through Central Park and other natural areas, and many happy racers admitted, “Wow, I’ve been in New York all my life, but have never seen these landmarks,” says Cheng.
In preparation for the event, Paragon Sports planned to set aside a portion of the race registration fees to donate to a local nonprofit. They chose the New York-New Jersey Trail Conference because they see and appreciate our mission to connect people with nature and our efforts to make a positive change for the natural landscape that surrounds us all. The partnership between Paragon Sports and the Trail Conference shows New Yorkers that “Paragon is in central Manhattan, but [a partnership with the Trail Conference] allows people to make a connection between New York and nature.”
The Trail Conference thanks Paragon Sports, Marmot, and the YOW racers for contributing $1,385 to support our trails and volunteers!
About Paragon Sports
Paragon Sports is known by athletes and adventurers across the globe as New York City’s finest sports specialty store. Paragon has been located in NYC’s Union Square since 1908.
About Marmot Inc.
Since 1974, Marmot has been committed to designing the highest quality performance clothing and equipment.